Floward, a leading online flowers and gifting company in the Middle East and the UK, is seeking a creative and experienced Senior Florist. This role combines hands-on floral artistry with operational oversight, supporting high-profile events and mentoring a talented team of junior florists.
About the Company
Founded in 2017, Floward has rapidly expanded to nine countries, operating in 37 cities, including London. The company is dedicated to creating stunning, one-of-a-kind floral arrangements sourced daily from top ethical growers worldwide. Floward also offers a wide range of gifts—including chocolates, perfumes, cakes, and jewelry—through partnerships with local and international brands. With same-day delivery ensured by a refrigerated fleet, Floward guarantees freshness and quality, while providing a seamless and innovative customer experience.
Key Responsibilities
Design & Artistic Creation
- Create and execute a wide range of floral arrangements for online orders, retail, corporate clients, and marketing campaigns.
- Ensure all designs meet Floward’s “What you see is what you get” standard.
- Stay updated on global floral trends and incorporate them into Floward’s collections.
Operational & Event Support
- Oversee large-scale orders and event setups, including weddings, corporate events, and activations.
- Collaborate with operations to ensure timely and accurate order preparation.
- Monitor flower storage and handling to maintain freshness and quality.
Cross-Departmental Collaboration
- Work with marketing and category teams to support campaigns, promotional shoots, and product launches.
- Provide creative input for collections and special projects.
Team Guidance
- Mentor junior florists, sharing knowledge of techniques, floral care, and design standards.
Requirements
- Minimum 5 years of experience in floral design.
- Strong artistic sense and technical skills in bouquet and arrangement design.
- Knowledge of floral care, seasonal availability, and proper handling.
- Event setup experience is preferred.
Skills
- Creativity and attention to detail.
- Leadership and mentoring abilities.
- Effective communication and collaboration across teams.
- Time management and organizational skills.
- Adaptability to trends and client preferences.
Benefits
- Opportunity to work with a leading floral and gifting company.
- Lead and mentor a creative team.
- Participate in high-profile events and marketing campaigns.
- Exposure to international floral trends and innovative gifting projects.
- Competitive salary and benefits package.
